rutmer
Rutmer Tjeerdema, Industrial Designer

'Design ideas that get into your mind'

I am an active and ambitious person when it comes for working on projects that involve creative intelligent designs, in my opinion many solutions can always be found, often inspired by the human psyche. I'm designing with a passion for realisable product innovations that put your company steps ahead of competition, for example by forecasting future innovations and product generations. Fields of interest and experience for product design are in the mobility industry, but every sector where products or services are required is welcome.

My vision on product designing comes down to designing according to the ways learned at the university, but with many sides and inspiration in the area of the human psyche, being able to design products that leave an innovative impact. If you see a product, it's your mind that makes all the decisions about it, therefore designing for the mind can be one of the keyfactors to create successful products. During my study I chose to take extra elective courses in the area of interactions between people and products which add knowledge to this vision.

This portfolio is just a brief selection of my past to create an image of what I, as an Industrial Designer, can do. But to really know what I can contribute to your world of products and ideas just invite me for a personal conversation.

ir. Rutmer Tjeerdema

2012 - TU Delft: MSc Integrated Product Design
2009 - TU Delft: BSc Industrial Design

Contact: rutmertjeerdema@gmail.com
nlight
2022 Sparta d-RULE series - Concept & Frame Design, Light Design, Frontfork Design, Carrier Design, Binder Design
n:LIGHT is an integrated front and rear light, using a combination of light lines and light elements, and features functions as start-up sequence and arrival light.

xlace
2022 Sparta d-RULE series - Concept & Frame Design, Light Design, Frontfork Design, Carrier Design, Binder Design
x:LACE is a new innovative binder, which can be laced in many different ways through the carrier in order to strap the luggage in the best way possible.

druleoverzicht
2022 Sparta d-RULE series - Concept & Frame Design, Light Design, Frontfork Design, Carrier Design, Binder Design
Allround urban e-bike, with many new innovations such as n:LIGHT and x:LACE. Winner 'E-bike van het jaar 2022' award.

drulegeel
2022 Sparta d-RULE series - Concept & Frame Design, Light Design, Frontfork Design, Carrier Design, Binder Design
Allround urban e-bike, with many new innovations such as n:LIGHT and x:LACE. Winner 'E-bike van het jaar 2022' award.

drulebeige
2022 Sparta d-RULE series - Concept & Frame Design, Light Design, Frontfork Design, Carrier Design, Binder Design
Allround urban e-bike, with many new innovations such as n:LIGHT and x:LACE. Winner 'E-bike van het jaar 2022' award.

drulegroen
2022 Sparta d-RULE series - Concept & Frame Design, Light Design, Frontfork Design, Carrier Design, Binder Design
Allround urban e-bike, with many new innovations such as n:LIGHT and x:LACE. Winner 'E-bike van het jaar 2022' award.

dinsdagfietsjaar
2021 Batavus Dinsdag series - Concept & Frame Design
Sportive allround city bike, which uses the new Vizi lighting system and corresponding modular forks and carriers. Winner 'Fiets van het jaar 2021' award.

finezsfeer
2020 Batavus Finez series - Concept & Frame Design
Comfortable allround bike and integrated design e-bike, which uses the new Vizi lighting system and corresponding modular forks and carriers. Winner 'Fiets van het jaar 2020' award.

finezoverzicht
2020 Batavus Finez series - Concept & Frame Design
Comfortable allround bike and integrated design e-bike, which uses the new Vizi lighting system and corresponding modular forks and carriers. Winner 'Fiets van het jaar 2020' award.

dinsdagsfeer
2020 Batavus Dinsdag series - Concept & Frame Design
Sportive allround city bike, which uses the new Vizi lighting system and corresponding modular forks and carriers.

dinsdagoverzicht
2020 Batavus Dinsdag series - Concept & Frame Design
Sportive allround city bike, which uses the new Vizi lighting system and corresponding modular forks and carriers.

vizioverzicht
2020 Batavus Vizi lighting system - Concept & Light Design
The new Vizi lighting system for Batavus, integrated with modular forks and carriers. Including intelligent adaptive daytime running lightlines on the frontlight.
The rearlight has a highly recognizable lightline, and e-bike versions include the V-light laser system.

quipsfeer
2018 Batavus Quip Extra Cargo series - Concept & Frame Design
Cargo bike series with special front and rear carriers that can be extended when you want to transport even more.

quipoverzicht
2018 Batavus Quip Extra Cargo series - Concept & Frame Design
Cargo bike series with special front and rear carriers that can be extended when you want to transport even more.

fonksfeer
2017 Batavus Fonk series - Concept, Frame & Light Design
Robust minimalistic city bike with unique 'always on' lightlines. Recognized with a 2017 GIO Award.

fonkoverzicht
2017 Batavus Fonk series - Concept, Frame & Light Design
Robust minimalistic city bike with unique 'always on' lightlines. Recognized with a 2017 GIO Award.

brytesfeer
2016 Batavus Bryte series - Concept & Frame Design
Comfortable and sportive high-end bike for daily and recreational use with an edgy frame design. Recognized with a 2016 GIO Award.

bryteoverzicht
2016 Batavus Bryte series - Concept & Frame Design
Comfortable and sportive high-end bike for daily and recreational use with an edgy frame design. Recognized with a 2016 GIO Award.

compactsfeer
2015 Qwic Compact series - Concept, Frame & Battery Pack Design
Electric compact folding bike, C-FN7 displayed.

performancesfeer
2014 Qwic Performance series - Concept & Frame Design
Performance Series and sketches. P-RD9s displayed.

urbansfeer
2013 Qwic Premium series - Frame Design
A2.1 displayed. Recognized with a 2014 Red Dot Award.

vlightsfeer
2012 Koga Graduation Project - V-light
V-light uses two lasers to create an optimal safety zone around the rearside of the cyclist, which creates a 2,4 times better rear visibility and guides other traffic safely around the bike.
In 2016 V-light went into production for Koga and Batavus, and in 2020 it is widely integrated in the new Batavus Vizi lighting system.